BREAST CANCER
BREAST CANCER
Supporting
Baobab Collection supports

BREAST CANCERBREAST CANCER


Baobab Collection supports the fight

against breast cancer

Since 2018, Baobab Collection has been committed to research dedicated to breast cancer. A part of the profits from the Women and Gentlemen scented candles is donated to the Fournier-Majoie Foundation to support the research against breast cancer.    

Breast cancer is now the most diagnosed cancer among women. Globally, nearly one in twenty women will be diagnosed with breast cancer during their lifetime. In 2022, approximately 2.3 million women received this diagnosis. Behind these figures are personal stories and struggles. To support this fight, Baobab Collection wanted to combine its creative expertise with Fournier-Majoie Foundation's scientific work.


<p>FOUNDATION</p>

FOURNIER-MAJOIE

FOUNDATION

Founded in 2007 by Dr. Bernard Majoie, the Fournier-Majoie Foundation is a Belgian foundation that supports oncology research to improve the lives of cancer patients. It identifies, funds, and supports researchers across Europe in order to turn their discoveries into concrete solutions. In particular, it backs several innovative projects in the fight against breast cancer, with an approach that is both rigorous, credible, and impact-driven.


Women & Gentlemen

symbols of a shared fight

Two iconic creations embody Baobab Collection's commitment to the fight against breast cancer: the Women and Gentlemen scented candles. These two creations, produced with the brand's artisanal expertise, together become the emblems of a committed partnership in which decorative objects take on a symbolic and supportive dimension.  


<p>behind the collaboration </p>

The story

behind the collaboration

The story behind this collaboration started with an encounter. In 2018, a young woman working at BIG, diagnosed with breast cancer at only 35 years old, visited the Baobab Collection team. Her story deeply moved our artistic director, Corinne Bensahel, whose mother had succumbed to the same disease. This personal experience sparked the desire to create a candle that would be both a decorative object and a message of solidarity, as well as a concrete gesture in support of research.  

The Women scented candle was thus born, followed by the Gentlemen scented candle to symbolise the importance of masculine support in this fight.